Core Value: Empowerment
One of the core values of the Brit Schmit brand is “EMPOWERMENT”.
We believe in
· Empowering customers to do more of what they love.
· Empowering others to live their best lives (ethical practices).
· Empowering employees to be their best selves
People have asked me, “Oh, so are you going to sew these yourself and sell them at a local boutique?”
My answer is a straight up “No”.
“Why not?” Then is the logical next question. Sure, I know how to sew these, and I could technically do what they are talking about. But it is a matter of scale and impact.
I know my designs are innovative and paradigm-shifting, and by removing the bathroom hassle of jumpsuits and rompers, I empower women to do more of what they love because they aren’t worried about using the restroom in their jumpsuit. So in getting these developed and manufactured and selling them on a large scale online and wholesale, I can impact so many more women than I otherwise could by only sewing and selling them myself.
The inspirational stories of the women who my styles are named after will also have a much greater reach and inspire more women. See the stories of “The Jessie: Adaptability” and “The Dani: Availability”.
Additionally, in setting my sights on becoming a global brand, the choices I make as a business owner will impact so many more lives than just my own, from the fabric I choose, to the factory I choose, to the packaging I choose, to the delivery method I choose, to how I treat my employees. Setting my standard high for ethical practices and livable wages in every step of the process, the number of people I can empower to live their best lives as a business owner only goes up.
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